Answers
AI search questions, answered
Short answers to the questions owners and agencies ask us most about AI search. Each one links to a full guide when there is more to do.
- Why doesn't ChatGPT recommend my business?The most common reasons ChatGPT skips a local business, from blocked crawlers and thin listings to a review gap with competitors, and how to find yours.
- Does ChatGPT use Google reviews?Whether ChatGPT reads Google reviews when it recommends local businesses, how review signals reach it indirectly, and why reviews still matter for ChatGPT visibility.
- Where does ChatGPT get local business information?Where ChatGPT gets local business information: live web search, its own crawler, third-party search providers, directories, review sites and training data.
- Can you pay to be recommended by ChatGPT?Whether a business can pay for a place in ChatGPT's recommendations, how ads in AI products differ from answers, and what to make of services that promise AI placement.
- Why does ChatGPT give different answers each time?Why ChatGPT names different businesses when you ask the same question twice, what changes between answers, and how to measure AI visibility when results keep moving.
- Does ChatGPT know my location for local searches?How ChatGPT works out where you are for 'near me' questions, why results differ by location, and how to test what customers in your city see.
- Does ChatGPT recommend businesses with no website?Whether a local business without a website can be recommended by ChatGPT and other AI assistants, and why a simple website still raises your chances.
- Does ChatGPT use Bing for search?How ChatGPT search finds pages, the role of Bing and other third-party search providers alongside OpenAI's own crawler, and what local businesses should do about it.
- Can I list my business on ChatGPT?Whether there's a way to add or submit a local business to ChatGPT, how ChatGPT finds businesses instead, and the listings that actually influence what it says.
- What's the difference between GPTBot and OAI-SearchBot?OpenAI runs separate crawlers for training and for ChatGPT search. What GPTBot, OAI-SearchBot and ChatGPT-User each do, and which ones a local business should allow.
- Do AI Overviews reduce clicks to your website?What research says about AI Overviews and clicks to websites, why it matters less for some local businesses than for publishers, and how to adapt.
- Does Google Business Profile affect AI Overviews?How your Google Business Profile feeds AI Overviews, AI Mode and Gemini for local questions, which fields matter most, and what the profile can't do on its own.
- Does ranking on Google mean ChatGPT will recommend you?Why a good Google ranking doesn't guarantee that ChatGPT, Perplexity or even Google's AI names your business, and where the two overlap.
- Can AI answers mention my negative reviews?Whether AI Overviews, ChatGPT and other assistants repeat complaints from reviews, how they summarize sentiment, and what a business can do about it.
- How does Google AI Mode pick local businesses?How Google's AI Mode decides which local businesses to name: query fan-out, Google's business data, reviews and web pages, and what that means for you.
- Is SEO dead because of AI search?Whether AI assistants and AI Overviews make SEO pointless for local businesses, what still works, and what has changed about getting found.
- How many businesses does AI recommend at once?How many local businesses ChatGPT, Gemini, Perplexity and Google's AI usually name in one answer, why the list is short, and what that means for your visibility.
- Do Yelp reviews matter for AI recommendations?Whether Yelp and other review sites besides Google affect ChatGPT, Perplexity and Google's AI answers, and how to decide which review platforms to focus on.
- Does schema markup help with AI search?What structured data does and doesn't do for AI Overviews, ChatGPT and other AI search, which markup is worth adding for a local business, and what to prioritize first.
- Does llms.txt help SEO or AI visibility?What llms.txt is, whether ChatGPT, Google or other AI search systems use it, and whether a local business should bother adding one.
- Should a local business block AI crawlers?The trade-offs of blocking AI crawlers for a local business: what you lose in AI search, what you keep, and a sensible default for robots.txt and CDN settings.
- Does social media help AI visibility?Whether Instagram, Facebook, TikTok and other social profiles affect whether AI assistants recommend a local business, and where social is worth the time.
- Do backlinks matter for AI search?How links and mentions from other sites affect whether AI assistants find and recommend a local business, and which local links are worth earning.
- Does website speed matter for AI search?Whether page speed and technical setup affect AI crawlers and AI recommendations, why JavaScript-heavy sites can be invisible to some AI crawlers, and what to check.
- Is AI visibility the same as SEO?How AI visibility differs from SEO for a local business: what's measured, where the signals overlap, and why ranking well on Google doesn't guarantee AI recommendations.
- Do I need a GEO agency, or can I do it myself?When a local business can handle AI visibility work itself, when an agency is worth it, and the questions to ask before hiring anyone for GEO or AI SEO.
- How does Perplexity choose its sources?How Perplexity finds and picks the pages it cites in answers, what that means for local businesses, and how to become one of its sources.
- How often do AI answers change?How much AI recommendations change from one ask to the next and over weeks, what drives the changes, and how often a local business should re-check its AI visibility.
- How long does it take to show up in AI answers?How long it takes for changes to a local business's website, reviews and listings to show up in ChatGPT, Gemini, Perplexity and Google AI answers, and why it varies.
- How do I fix wrong information about my business in AI?What to do when ChatGPT, Gemini, Perplexity or Google's AI gets your hours, address, services or reputation wrong: find the source, correct it, and report the answer.
- What to do if AI recommends your competitor instead of youHow to work out why ChatGPT or Google's AI names a competitor instead of your business, and how to close the gap: reviews, listings, mentions and your website.
- How do I know if AI sends me customers?How to track visits, calls and customers that come from ChatGPT, Perplexity, Gemini and Google's AI answers, using analytics, Search Console and simple intake questions.
- Do AI assistants read my website?When ChatGPT, Perplexity, Gemini and Google's AI actually read a local business website, what they can and can't see, and how to make sure your site is readable.
- Are AI recommendations personalized?Whether ChatGPT, Gemini and Google's AI give different local recommendations to different people, what personalizes them, and how to test fairly.
- What is a good AI pick rate?How to judge a local business's AI pick rate: why there's no universal benchmark, how to compare with the most-picked competitor, and how to read the noise range.