Privacy policy
Last updated September 26, 2026
This policy explains what Pickgap (pickgap.com) collects, why, and what you can ask us to do with it. We don't sell personal data.
What we collect
- Account: your email address and sign-in records. If you use Google sign-in, your name and email from Google.
- Workspace data: the businesses you add, client contact emails for reports, your logo, colour and sender name, and your team members' emails.
- Scan data: the questions asked, the engines' answers, the businesses and sites they named, and the cost of each call.
- Free checker: the business name, city, category and website you type, your email if you ask for the full report, the campaign tags and referring page of your visit, and a salted hash of your IP address (to enforce the daily limit; we don't store the IP itself).
- Billing: your plan and subscription status. Card details go to Lemon Squeezy and never reach us.
- Usage and errors: pages viewed and product events (such as “check started”) when analytics is on, and error reports with technical details. Analytics respects your browser's Do Not Track setting.
Why
- To run the service you signed up for: scans, reports, schedules, emails and billing.
- To keep the free checker available: bot checks and daily limits protect what it costs to run.
- To improve Pickgap: which steps people finish, and what breaks.
- To email you about your account: sign-in links, reports, alerts, trial reminders and billing notices.
Who processes it
| Provider | What for |
|---|---|
| Supabase | Database, sign-in and file storage |
| Google Firebase | Hosting |
| Inngest | Background jobs that run scans |
| OpenAI, Google (Gemini) and Perplexity | Answering and parsing scan questions. They receive the questions and business names, not your account details. |
| DataForSEO | Google AI Overviews and AI Mode results for scan questions, located to the business's city. It receives the questions and the city, not your account details. |
| Google Places | Ratings and reviews for the fix list |
| Zoho (ZeptoMail) | Sending emails |
| Lemon Squeezy | Payments, tax and invoices (merchant of record) |
| Cloudflare Turnstile | Stopping bots on the free checker |
| Upstash | Counting free checks per visitor |
| PostHog | Product analytics |
| Sentry | Error reports |
How long we keep it
- Raw AI answers: 12 months, then summarized for trend charts.
- Workspace data: while your workspace exists. Delete a business or ask us to delete the workspace and it goes.
- Free checks that are never added to an account: 12 months.
- Billing records: as long as tax law requires.
Cookies and storage
We use a sign-in cookie, a cookie that remembers your current workspace, and your browser's storage for your theme choice and the campaign that brought you to the free checker. With analytics on, PostHog sets its own cookie to recognise repeat visits.
Your choices and rights
You can ask for a copy of your data, a correction, or deletion, and you can object to analytics. Email hello@pickgap.com from the address on your account and we will answer within 30 days. Depending on where you live (for example the EU, UK or California), you may also complain to your data protection authority.
Security
Data is encrypted in transit. Each workspace's data is isolated in the database, reports are stored privately and shared only through expiring or revocable links.
Changes
We will post changes here and email workspace owners about material ones.
See also the terms of service.