AI SEO for insurance agents
How to get your agency recommended by ChatGPT
When someone asks ChatGPT or Google for the best insurance agent nearby, AI names two or three insurance agents. Find out why AI skips you, fix it, and see it work.
The questions
What clients ask AI about insurance agents
A Pickgap scan asks questions like these as a searcher in your city, on ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, and records every insurance agent each answer names.
- “best independent insurance agent in your city”
- “cheapest home and auto bundle in your city”
- “life insurance agent in your city”
- “business insurance agent in your city”
- “insurance agent near your neighborhood”
- “Medicare insurance agent in your city”
- “insurance agent in your city for high risk drivers”
- “flood insurance agent in your city”
- “who has the best car insurance rates in your city”
- “insurance broker in your city for a small business”
The fix list
What gets a insurance agent picked
Every report compares you with the insurance agents AI picks most, and ranks what to change first.
Reviews
How many Google reviews you have, and how recent they are, against the top 3 insurance agents in the answers.
Where AI looks
Answers about insurance agents often cite Yelp, the BBB, Expertise.com, LinkedIn. We show which sites were cited and which never mention you.
Your website
Whether your homepage names your city and the services people ask about, like home insurance, auto insurance, life insurance, business insurance, and answers their questions in an FAQ.
Questions insurance agents ask us
- How do I get my agency recommended by ChatGPT?
- AI engines with web search lean on what the web says about you: how many recent Google reviews you have, listings on sites like Yelp, the BBB and Expertise.com, and pages that name your city and services, such as home insurance, auto insurance and life insurance. Pickgap compares you with the insurance agents that do get picked on exactly those points and ranks the fixes by impact. No one can promise a ranking; the fixes raise your chances, and the next scan shows whether they worked.
- Which questions does Pickgap ask about insurance agents?
- 25 questions per business, the way clients ask them, like "best independent insurance agent in your city" and "cheapest home and auto bundle in your city". Each is asked twice, as a searcher in your city, on ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode: 250 answers per report.
- Is AI visibility the same as local SEO?
- They share signals (reviews, listings, your website), but an AI answer names only a handful of insurance agents, and each engine picks differently. Ranking on Google doesn't mean ChatGPT names you. Pickgap measures the AI side directly, per engine.
- What does it cost?
- The free check costs nothing and takes about a minute. Tracking one insurance agent starts at $29 a month; agencies tracking 25 clients pay $199. Every plan starts with a 7-day trial, no card.