AI SEO for general contractors
How to get your company recommended by ChatGPT
When someone asks ChatGPT or Google for the best general contractor nearby, AI names two or three general contractors. Find out why AI skips you, fix it, and see it work.
The questions
What customers ask AI about general contractors
A Pickgap scan asks questions like these as a searcher in your city, on ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, and records every general contractor each answer names.
- “best general contractor in your city for a kitchen remodel”
- “licensed and insured general contractor in your city”
- “who should I hire for a home addition in your city”
- “general contractor near your neighborhood for a bathroom remodel”
- “how much does a whole house renovation cost in your city”
- “general contractor in your city who finishes on time and on budget”
- “basement finishing contractor in your city”
- “design build firm in your city for a major remodel”
- “general contractor in your city for an ADU or garage conversion”
- “most trusted remodeling contractor in your city with good reviews”
The fix list
What gets a general contractor picked
Every report compares you with the general contractors AI picks most, and ranks what to change first.
Reviews
How many Google reviews you have, and how recent they are, against the top 3 general contractors in the answers.
Where AI looks
Answers about general contractors often cite Houzz, Angi, the BBB, Nextdoor. We show which sites were cited and which never mention you.
Your website
Whether your homepage names your city and the services people ask about, like kitchen remodel, bathroom remodel, home addition, basement finishing, and answers their questions in an FAQ.
Questions general contractors ask us
- How do I get my company recommended by ChatGPT?
- AI engines with web search lean on what the web says about you: how many recent Google reviews you have, listings on sites like Houzz, Angi and the BBB, and pages that name your city and services, such as kitchen remodel, bathroom remodel and home addition. Pickgap compares you with the general contractors that do get picked on exactly those points and ranks the fixes by impact. No one can promise a ranking; the fixes raise your chances, and the next scan shows whether they worked.
- Which questions does Pickgap ask about general contractors?
- 25 questions per business, the way customers ask them, like "best general contractor in your city for a kitchen remodel" and "licensed and insured general contractor in your city". Each is asked twice, as a searcher in your city, on ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode: 250 answers per report.
- Is AI visibility the same as local SEO?
- They share signals (reviews, listings, your website), but an AI answer names only a handful of general contractors, and each engine picks differently. Ranking on Google doesn't mean ChatGPT names you. Pickgap measures the AI side directly, per engine.
- What does it cost?
- The free check costs nothing and takes about a minute. Tracking one general contractor starts at $29 a month; agencies tracking 25 clients pay $199. Every plan starts with a 7-day trial, no card.