AI visibility
By the Pickgap team · Updated Oct 15, 2026 · 1 min read
AI visibility is how often, and how favorably, AI assistants mention or recommend a business when people ask relevant questions. For a local business, it's whether ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode name you when customers ask for the best option in your trade and city.
Why it matters
More people ask AI assistants for recommendations instead of scrolling search results. An AI answer usually names only a few businesses. If you're not one of them, that customer may never see you.
How it's measured
Because AI answers vary from one ask to the next, AI visibility is measured across many answers, not one search:
- Pick rate: the share of answers that name the business. See pick rate.
- Share of voice: your mentions compared with competitors'. See AI share of voice.
- Position: where in the answer you're named.
- Sources: which sites the answers cite, and whether they mention you.
A Pickgap deep scan measures AI visibility across 250 answers on ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode.
What drives it
For local businesses: reviews, listings on the sites AI cites, a clear website, consistent details and local mentions. See how to track AI visibility and AI visibility vs. SEO.